Use engaging pacing and tight framing to engage viewers in the storyboard for a video…
You should review the asset report labels to start working on boosting the performance of…
If you’re creating your first video ad and your aim is to drive consideration for…
Compare the performance of existing TV creative to that of ABCDs-optimized creative. In the following…
You should use Countdown customizer to make sure all of your clients’ Search ads accurately…
Attention, branding, connection and direction are the key principles of Google’s ABCDs of effective creative.…
If your viewers are dropping off very quickly for your existing video ads, use audio…
1:1, 1.91:1, and 4:5 are the aspect ratios accepted for image assets in the app…
Draw on a wide palette of branding elements through video advertising. It’s is a way…
When making a video ad with an awareness objective, you should make people core to…
