Why is it a good idea to opt into optimised targeting when creating a video action campaign?
Why is it a good idea to opt into optimised targeting when creating a video…
Google ads
Google Video Advertising Exam
Google ads
Google Video Advertising Exam
You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?
You're planning to run a video action campaign and want to start with lower-funnel audiences…
Google ads
Google Video Advertising Exam
If your marketing objective is to build awareness, what audience solutions should you consider using in your Google video campaign?
If your marketing objective is to build awareness, what audience solutions should you consider using…
Google ads
Google Video Advertising Exam
You’re building a Google video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?
You're building a Google video campaign with the goal of growing consideration for your brand.…
Google ads
Google Video Advertising Exam
You’re creating a storyboard for a video ad and you’re optimising for view completions. Which of the following is a way to hook and sustain attention?
You're creating a storyboard for a video ad and you're optimising for view completions. Which…
Google ads
Google Video Advertising Exam
Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?
Of all video campaign effectiveness levers, what's the dominant driver of return on investment and…
Google ads
Google Display Ads Exam
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
Quinn creates a list of users who visited his website in the last 30 days…
Google ads
Google Display Ads Exam
Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)
Automated bidding saves time, sets the optimal bid per auction, and integrates diverse signals to…
Google ads
Google Display Ads Exam
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
Robert can use custom intent audiences to feature his sporting goods in online publications while…
Google ads
Google Display Ads Exam
What’s one benefit of using Responsive Display Ads?
Responsive display ads can run in native inventory. This is the one benefit of using…