From what option in the navigation menu of Search Ads 360 can labels be created?
In Search Ads 360, labels can be created directly from the navigation menu under the…
Google Ads
Google Marketing Platform
Google Ads
Google Marketing Platform
Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?
A custom column in Search Ads 360 enables your gourmet pet food client to view…
Google Ads
Google Marketing Platform
Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads.What’s another way they can segment conversions within Search Ads 360?
To identify which channels are contributing to sales beyond paid search ads, your customer—a local…
Google Ads
Google Marketing Platform
Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency–but they can’t see all their campaigns. What’s one reason this might be happening?
To present your client with a customized performance summary in Search Ads 360 for a…
Google Ads
Google Marketing Platform
Your client is requesting an overview of their Search Ads 360 performance within a customized date range.What should you share with them?
To give your client a summary of their Search Ads 360 performance over a specific…
Google Ads
Google Marketing Platform
What’s the optimal window of time to review the performance of a Search Ads 360 campaign?
The ideal timeframe for evaluating a Search Ads 360 campaign’s performance is two to three…
Google Ads
Google Marketing Platform
How many Facebook accounts can be linked to Search Ads 360 at a time?
Search Ads 360 allows a connection to only a single Facebook account at any given…
Google Ads
Google Marketing Platform
Where in Search Ads 360 can you find forecasting to assess incremental opportunities for your target return on ad spend (tROAS) strategy?
To evaluate incremental opportunities for your target ROAS strategy in Search Ads 360, you should…
Google Ads
Google Marketing Platform
At what level should you evaluate performance for your Search Ads 360 bid strategies?
Search Ads 360 bid strategies should be assessed at the portfolio level to properly evaluate…
Google Ads
Google Marketing Platform
Your customer is aiming to not only drive conversions but also track how those conversions drive users to enroll in their weekly newsletter distribution list. When setting up their data-driven attribution model in Search Ads 360, what else should you set up?
Along with implementing a data-driven attribution model in Search Ads 360 for your customer focused…