Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?

If Clara uses the built-in Bid Guidance tool in her existing Google App campaign, she’ll receive an estimate of how many installs or in-app actions her bidding strategy can potentially generate.

• An estimate of the total number of impressions the app will receive across Google’s inventory.
• A recommendation of the bid she should set to compete against similar businesses.
• A recommendation of bid adjustments, based on different times of the day and week.
• An estimate of the number of installs or in-app actions she can drive with her bidding strategy.

Explanation:
Bid Guidance is a helpful feature within Google Ads that supports advertisers like Clara in optimizing their bidding strategies. This tool provides an estimate of potential installs or in-app actions her campaign could generate based on historical data, conversion patterns, campaign settings, and location. Found within the setup flow of new App Campaigns for Installs or Engagement, Bid Guidance uses predictive modeling to suggest effective bid amounts. Clara can easily apply these suggestions by selecting the “Apply” option during campaign setup, ensuring her bids align with performance goals.