During media planning, what can Reach Planner help with?

During media planning, Reach Planner helps advertisers forecast reach, impressions, and budget allocation for YouTube and Google video campaigns.

• Forecast reach and impressions across platforms
• Estimate budget requirements for campaign goals
• Provide creative recommendations
• Automatically run ad campaigns

Explanation

Reach Planner is a strategic tool for media planning that allows advertisers to estimate how many users their video campaigns can reach across YouTube and Google video inventory. It helps marketers forecast the number of impressions, understand how different budget levels impact reach, and plan efficiently to maximize audience exposure. By using Reach Planner, advertisers can ensure that their campaigns are budget-optimized and targeted effectively across multiple devices and platforms.