Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad.

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad.

Options:

• Use path fields to make your display URL more descriptive and relevant to the ad content
• Path fields automatically change your final URL
• Path fields are mandatory for all text ads
• Path fields replace the domain in your display URL

Explanation: Display URL path fields allow advertisers to add extra text to the URL shown in the ad, making it more descriptive and relevant to the content of the ad. This can improve user trust and increase clickthrough rates, without affecting the actual landing page URL.