For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

To effectively optimize toward a target cost-per-install (tCPI) of $2, it’s recommended to set a minimum daily budget of $100 for a Google App campaign. This allows the campaign to generate approximately 50 installs, giving the machine learning system enough data to learn and improve performance.

• 500
• 20
• 10
• 100

Explanation:
Setting a minimum daily budget of $100 for a Google App campaign with a target cost-per-install (tCPI) of $2 is recommended because it allows for approximately 50 installs per day ($100 ÷ $2 = 50). This volume is important for the machine learning system to gather sufficient data, recognize patterns, and optimize campaign performance effectively. A lower budget could limit delivery and prevent the system from reaching its learning threshold, leading to slower or suboptimal results. A sufficient budget ensures better data accuracy, more reliable insights, and ultimately more effective campaign outcomes.