For your Google video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?

For your Google video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?

• Affinity audiences
• Similar audiences
• Custom affinity audiences
• In-Market audiences

Explanation

To target users who have shown interest in websites similar to yours, Similar audiences is the ideal solution. Google builds Similar audiences by analyzing existing high-value users and identifying other users with similar online behaviors. Using this audience type helps expand your reach to potential customers who share interests and behaviors with your current audience, increasing the likelihood of engagement and conversions. This strategy is particularly effective for growing consideration and brand awareness while maintaining relevance to your target audience.