For your Google video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?

Which audience solution should you use to reach users who have browsed websites similar to yours in a Google video campaign?

• Affinity audiences
• Custom intent audiences
• In-market audiences
• Life events targeting

Explanation

Custom intent audiences allow advertisers to reach people who have recently browsed websites, searched for terms, or shown interest in topics related to your products or services. By targeting users who have visited similar websites, your Google video campaign can engage a highly relevant audience that is more likely to be interested in your offerings. This solution leverages user behavior signals to optimize reach and improve campaign performance, making it ideal for consideration and action-focused video campaigns.