Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?
Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase.
- Affinity Audiences
- Similar Audiences
- In-Market audiences
- Remarketing
Explanation
Standard remarketing is the most suitable choice for Gavin. It allows him to reconnect with people who have already visited his website but didn’t complete a purchase. By showing tailored ads to these potential customers as they browse other sites and apps, remarketing helps move them closer to conversion and boosts overall sales.
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