George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

For George’s Google App campaign, a view-through conversion occurs when a user sees an ad but doesn’t click on it—yet still completes a valuable action (like an app download or in-app event) within 24 hours.

• It’s the total number of times a user has seen an ad before eventually completing a conversion.
• It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
• It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
• It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

Explanation:
A view-through conversion (VTC) in George’s Google App campaign is recorded when a user sees an ad, doesn’t interact with it directly, but still completes a conversion—such as an app download or in-app action—within 24 hours. This metric highlights the influence of ad impressions, showing that simply viewing an ad can drive meaningful user behavior. By tracking VTCs, George can gain a more complete picture of campaign performance, understanding the value of ads even when users don’t immediately click.