Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Google Ads is built on Relevance, Control, and Results—ensuring your ads reach the right people, on your terms, with measurable impact

• Sales, consideration, and integrity
• Growth, reach, and traffic
• Influence, awareness, and promotion
• Relevance, control, and results

Google Ads allows you to reach highly relevant audiences, unlike traditional advertising methods. You have complete control over your budget, ad schedule, and geographic targeting. It offers result-driven advertising solutions tailored to your specific marketing goals. For brand awareness, the Display campaign is ideal. If you’re aiming to sell products, go with the Shopping campaign. And for generating leads, the Search campaign is your best choice.