How do humans and machines work as an effective team when running Google App campaigns?

Humans and machines bring complementary strengths, making them a powerful team when managing Google App campaigns.

• Machines can provide very detailed reporting, while humans handle the majority of optimization tasks.
• Humans can verify creative assets made by machines, saving time in the process.
• Humans can monitor reports exclusively, while letting machine learning handle everything else.
• Humans and machines have complementary skill sets.

Explanation:
Humans and machines work as a powerful team in Google App campaigns due to their complementary skill sets. Machine learning excels at processing large volumes of data, recognizing patterns, optimizing bids in real time, and efficiently scaling campaign delivery across platforms. On the other hand, humans bring strategic thinking, define business objectives, contribute creative direction, and interpret market trends and brand nuances. This collaboration enables marketers to focus on high-level strategy, while automation manages detailed optimization—resulting in more effective and efficient campaign performance.