How does Google enforce policy violations?

Google enforces policy violations by disapproving affected items and, in some cases, suspending the account

• Ad disapproval and campaign suspension
• Feed disapproval and item suspension
• Campaign disapproval and ad suspension
• Item disapproval and account suspension

Explanation:
Shopping ads policies are enforced in two main ways: item disapproval and account suspension.

Item disapprovals happen when a product doesn’t meet Google’s data quality standards. Disapproved items are flagged in your Merchant Center account, but the rest of your product feed can still serve ads. However, these disapprovals should be resolved quickly—if left unaddressed, they may lead to full account suspension.

Account suspension can result from repeated policy violations or attempts to advertise products that are not allowed. If your account is suspended, none of your products will be eligible to show ads. To avoid disruption, it’s essential to fix item-level issues within the given timeframe and ensure compliance with all Shopping ads policies.