How should you approach creative effectiveness in order to boost performance of video campaigns?
Use research-backed creative guidelines and iterate with experimentation to improve the performance of video campaigns. This is how you should approach creative effectiveness.
- Continue running campaigns with existing creative and slowly introduce new variations.
- Run an experiment with existing creative and use whichever one performs best.
- Start with all-new video ad creative that’s already working well for other platforms.
- Use research-backed creative guidelines and iterate with experimentation.
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