If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
- Maximize Conversions
- Maximize clicks
- Enhanced cost-per-click (eCPC)
- Target impression share
Explanation
When visibility is your top priority, the Target Impression Share bidding strategy is the most effective. It helps ensure your ads appear in prominent positions on the search results page, such as the top of the page or anywhere on the results page, depending on your selection.
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