If your marketing objective is to build awareness, what audience solutions should you consider using in your Google video campaign?

If your marketing objective is to build awareness, which audience solutions should you consider in your Google video campaign?

• Affinity audiences and custom affinity audiences
• In-market audiences
• Similar audiences
• Remarketing audiences

Explanation

For campaigns with an awareness objective, targeting broad audiences that share interests and lifestyles is key. Affinity audiences and custom affinity audiences allow advertisers to reach users based on their passions, hobbies, and habits, helping to extend brand visibility to relevant, high-quality viewers. This approach focuses on engaging users who may not yet be actively searching for your products but are likely to resonate with your brand message, thereby maximizing awareness across the Google Display and YouTube ecosystem.