In what way do Google App campaigns simplify the ad creation process?

Google App campaigns simplify ad creation by automatically pulling assets from app store listings if video or image creatives aren’t manually provided.

• Content is taken from the website and social media associated with the app to design different ad formats.
• The system analyzes App campaigns run by similar businesses and identifies the best settings for your ads.
• The system will run a simulation to analyze how your app works, then design ads based on what it finds.
• If video or image assets aren’t manually uploaded, content may be pulled from the app store listings.

Explanation:

Google App campaigns are designed to streamline ad creation using automation. If advertisers don’t upload their own image or video assets, the system automatically generates ads by extracting content—such as app descriptions, icons, and images—from the app’s Google Play or Apple App Store listing. This ensures the campaign can still run effectively, even with limited manual input, while maintaining relevance and visual consistency.