Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?

Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?

• Display
• Discovery
• Video
• Local

Explanation
The Local campaign type is specifically designed to drive offline goals such as store visits and in-store purchases. It helps brick-and-mortar businesses like Jacob’s by promoting their location across various Google properties, including Search, Maps, YouTube, and the Display Network. This campaign optimizes ad delivery to maximize foot traffic based on signals like proximity and search intent, making it ideal for businesses that want real-world results.