Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)

Jasmeet should review the campaign’s current assets to ensure there are enough formats and sizes for effective ad coverage and confirm they meet quality standards. She should also analyze the asset report to identify low-performing creatives and gradually replace them with fresh ones.

• Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones. After two months, the existing assets are stale and need to be replaced.
• Review the asset report, but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.
• Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage, and if the existing assets meet the recommended standards for quality.
• Review the asset report to see which assets are low-performing, and gradually swap them out for new ones.
  
  

Description

The correct actions are: First, review the campaign’s existing assets to confirm there are enough types and sizes for strong ad coverage and that they meet quality standards. Second, analyze the asset report to identify low-performing creatives and gradually replace them with new, higher-quality assets.