Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)

Jasmeet should review the campaign’s existing assets to ensure there are enough variations in type and size to achieve broad ad coverage, and verify that all assets meet Google’s quality recommendations. Additionally, she should analyze the asset report to identify any low-performing creatives and gradually replace them with improved versions.

• Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones. After two months, the existing assets are stale and need to be replaced.
• Review the asset report, but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.
• Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage, and if the existing assets meet the recommended standards for quality.
• Review the asset report to see which assets are low-performing, and gradually swap them out for new ones.

Explanation:

Jasmeet should begin by reviewing the campaign’s current assets to confirm there are enough types (text, image, video, HTML) and sizes to ensure wide ad coverage across all eligible Google properties. It’s equally important to check that each asset aligns with Google’s recommended quality standards to boost ad visibility and performance.

Next, she should analyze the asset report to identify which creatives are marked as low-performing. These assets should be gradually replaced with new, high-quality alternatives. A phased replacement strategy avoids sudden drops in performance and allows time for testing which new assets resonate best with users.

Maintaining diversity and freshness in creative assets helps prevent ad fatigue, increases engagement, and ensures continued campaign effectiveness. Google recommends updating creatives every 2–3 months to sustain relevance and drive better results across Search, YouTube, Google Play, Discover, and millions of apps and sites.