Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
Which bidding strategy helps maximize clicks within a fixed budget?
- Target impression share
- Maximize conversions
- Target return on ad spend (Target ROAS)
- Maximize clicks
Explanation
Since Jasmine has a fixed budget and aims to generate as much website traffic as possible, Maximize clicks is the ideal automated bidding strategy. It sets bids automatically to get as many clicks as possible within the budget. This strategy aligns directly with her goal of driving potential customers under cost constraints.
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