Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?

Google Display Ads targeting helps Karen build awareness of her new product by showing her ad to the right audience, in the right locations, and at the most impactful times.

• By getting her ad to the people she selects, based on automated marketing objective tracking.
• By building a social following, improving customer engagement, and driving larger transactions.
• By tracking website traffic, improving customer service, and driving longer customer interactions.
• By getting her ad in front of the right people, in the right place, at the right time.

Explanation:

Google Display Ads help advertisers like Karen build brand awareness by using powerful targeting tools that ensure her ads are seen by the most relevant audience. This includes targeting based on demographics, interests, browsing behavior, and contextual signals. Combined with Google’s machine learning, Display Ads can reach potential customers where they spend time online—whether on websites, apps, or YouTube—maximizing the impact of the ads at moments when users are most likely to notice and engage with them. This precise and timely delivery plays a key role in increasing awareness and attracting new customers.