Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing.

• It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
• It will connect with users based on their demonstrated in-market behavior and purchase intent.
• It will reach audiences based on their lifestyles, interests, and passions.
• It will show exact products to potential customers that have previously seen them on his website.

Explanation

Dynamic remarketing helps Ken re-engage previous visitors by showing them personalized ads featuring the specific products or services they previously viewed on his site. This boosts relevance, increases the chance of conversions, and takes his campaign performance to a more effective, personalized level.