Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?

Luca should inform her client that a Google App campaign optimized for installs is eligible to run across Google Search, Google Play, YouTube, Discover, and over 3 million websites and apps within the Google network.

• Google Search, Google Play, Discover, Gmail, and Google Maps
• Gmail, Google Search, Google Play, and 3M videos in the YouTube network
• 3M sites and apps in the Google and YouTube networks
• Google Search, Google Play, YouTube, Discover, and 3M sites and apps in the Google network

Explanation:

Luca should inform her client that the Google App campaign—when optimized for installs—will be eligible to run on Google Search, Google Play, YouTube, Discover, and over 3 million websites and apps across the Google Display Network.

These campaigns are specifically designed to maximize app visibility by tapping into Google’s extensive ecosystem. By automatically distributing ads across high-traffic platforms, Google App campaigns help advertisers reach potential users where they spend the most time—whether browsing, watching videos, searching, or exploring content.

This broad reach enhances the likelihood of app installs and ensures efficient budget utilization by targeting users with high intent across multiple touchpoints. The unified approach simplifies campaign management while delivering optimized performance and higher ROI.