Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)
Affinity audiences and demographic targeting are ideal for raising awareness and reaching users based on interests and broad characteristics.
- In-market audiences
- Affinity audiences
- Demographic targeting
- Custom intent audiences
Explanation
To raise brand awareness, Lucy should focus on Affinity audiences, which allow her to reach people based on long-term interests like hobbies and lifestyles. Demographic targeting lets her select broad groups based on factors such as age, gender, or parental status—ideal for casting a wide but relevant net to increase visibility.
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