Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
- Consideration-focused bidding
- Awareness-based bidding
- Retention-focused bidding
- Conversion-focused bidding
Explanation
The “Maximize conversions” strategy is ideal for marketers like Marie who want users to take specific actions after clicking on an ad. This automated bidding strategy uses historical campaign data and machine learning to set optimal bids that are more likely to drive conversions such as purchases, sign-ups, or other key actions.
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