Match each auto-bidding strategy to the right campaign goal.

These automated bidding strategies are aligned with the appropriate campaign goals.

1. Target Impression Share – Visibility
2. Target CPA – Conversions
3. Maximize clicks – Traffic
4. Target ROAS – Revenue

Explanation

Google Ads offers a range of automated bidding strategies tailored to specific campaign goals:

• Target Impression Share – Visibility: This strategy is designed to increase your ad’s presence by placing it in prominent positions on the search results page—whether at the top, anywhere on the page, or in the absolute top spot—maximizing brand visibility.
• Target CPA – Conversions: Target CPA automatically sets bids to help you get as many conversions as possible at your desired cost per acquisition, making it ideal for lead generation or sales-focused campaigns.
• Maximize Clicks – Traffic: Focused on website visits, this strategy automatically adjusts bids to drive the highest number of clicks within your budget, making it suitable for traffic-based goals.
• Target ROAS – Revenue: This bidding strategy aims to achieve a specific return on ad spend by adjusting bids to generate the highest possible revenue based on the value of each conversion.

Each strategy aligns bidding behavior with the unique goals of your campaign—whether it’s visibility, traffic, conversions, or revenue growth.