Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?

Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?

• Brand
• Creative
• Reach
• Targeting

Explanation:

The dominant factor in driving return on investment (ROI) for video campaigns is creative quality. While targeting, reach, and brand are important, creative stands out as the strongest driver on digital media. A compelling, engaging, and well-designed creative not only attracts attention but also influences audience behavior more effectively, delivering stronger results across impressions, clicks, and conversions. In short, great creative maximizes the impact of all other campaign elements, making it the most powerful lever for performance.