Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?
Among all video campaign effectiveness levers, creative quality is the dominant driver of return on investment and the strongest on digital media.
- Creative quality
- Targeting accuracy
- Media placement
- Bid strategy
Explanation:
Creative quality has the greatest impact on ROI for video campaigns. Even with the best targeting and bidding strategies, poor creative limits results. High-quality, engaging creative captures attention, communicates brand value, and drives stronger performance across awareness, consideration, and conversion stages — making it the most powerful lever in digital advertising.
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