Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

To follow video asset best practices, the video should highlight the app and demonstrate how it functions.

• Comparing the app against other industry apps.
• Portraying people using the app.
• A behind-the-scenes look at how the app was made.
• Showing the app and its functionality.

Oscar’s video should prioritize showcasing the app itself and its core functionality, as this approach is key to engaging users and encouraging installs. Highlighting how the app works and what it offers gives potential users a clear understanding of its value. Demonstrating features visually is far more impactful than simply showing people using the app. By focusing on in-app footage, close-up views, and dynamic movements, the video can create a more immersive experience. This aligns with video asset best practices and ensures that viewers are drawn to the app’s actual capabilities, increasing the likelihood of conversion.