Google ads
Google Video Advertising Exam
When making creative for a video action campaign, which best practice should you follow?
What is the recommended best practice when creating video content for a video action campaign?…
Google ads
Google Video Advertising Exam
You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?
Which video ad format is best for remarketing to audiences who previously watched a 30-second…
Google Ads
Google Video Advertising Exam
What action should you take when optimising a campaign to drive conversions faster?
When optimising a campaign to drive conversions faster, what key action should you take? Increase…
Google Ads
Google Video Advertising Exam
The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?
When aiming to grow consideration in a Google video campaign, which bidding solution should you…
Google ads
Google Video Advertising Exam
You’re planning to run a video action campaign. How should you approach your measurement strategy?
How should you plan your measurement approach when running a video action campaign to track…
Google Ads
Google Video Advertising Exam
You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?
Which combination of video ad formats should you use to achieve maximum reach on a…
Google Ads
Google Video Advertising Exam
You’re creating a storyboard for a video ad and you’re optimising for view completions. Which of the following is a way to hook and sustain attention?
When creating a video ad storyboard focused on maximizing view completions, how can you hook…
Google ads
Google Video Advertising Exam
What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?
Which video ad formats are designed to drive action among potential customers during key decision-making…
Google ads
Google Video Advertising Exam
When making creative for a video action campaign, which best practice should you follow?
When creating a video action campaign, always make your call-to-action clear and prominent to guide…
Google Ads
Google Video Advertising Exam
You’re planning to run a Google video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behaviour. In addition to fundamental video metrics such as ‘Video played to’, which measurement solution should you use?
To run a Google Video campaign with an awareness goal, you should use Brand Lift…
