Google ads
Google Display Ads Exam
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
Consider performance goals, campaign goals, and available data when selecting a bidding strategy. Your performance…
Google Ads
Google Marketing Platform
Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?
Search Ads 360 may be reverting to the previously used basic linear attribution model instead…
Google Ads
Google Marketing Platform
Your retail clothing customer sells T-shirts that come out on a weekly basis and are for sale while supplies last. What do they need to do to make sure their Search Ads 360 campaigns are automatically updated to reflect the correct inventory available for purchase?
They need to configure templates in their Search Ads 360 campaign structure, which dynamically update ads,…
Google Ads
Google Display Ads Exam
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
Custom Audiences allow advertisers to reach niche market segments by defining interests, keywords, and URLs…
Google Ads
Google Marketing Platform
What Google product connects with Search Ads 360 to give you a data visualization that includes a more robust view of your campaign?
The Google product that connects with Search Ads 360 to deliver richer data visualization is Looker…
Google Ads
Google Marketing Platform
Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?
You access reporting, campaigns, and ad groups through the navigation menu (typically on the left…
Google Ads
Google Marketing Platform
Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that’s highlighted in their campaign.What are the pricing options through feeds?
You can include the average price for each route via the feed. This ensures ads…
Google ads
Google Display Ads Exam
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)
Affinity audiences and demographic targeting are ideal for raising awareness and reaching users based on…
Google Ads
Google Marketing Platform
Your client, a world-renowned jewelry designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?
The jewelry designer encountered an error in Search Ads 360 because bid strategy performance data…
Google Ads
Google Marketing Platform
Where can you apply labels within your Search Ads 360 campaign?
Labels can be applied to ad groups, campaigns, keywords, and ads. Ad groups, campaigns, keywords,…
