Google Ads
Google Ads Measurement Certifications
A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting.What report will provide them with that information?
The Attribution Report in Google Ads offers insights into how adjusting the attribution model can…
Google Ads
Google Ads Measurement Certifications
A marketer wants to track product newsletter sign-ups. What type of conversion action would this be?
Tracking product newsletter sign-ups on a website is considered a lead conversion action. Pageview Purchase…
Google Ads
Google Ads Measurement Certifications
A marketer wants to track product newsletter sign-ups. What type of conversion action would this be?
Tracking sign-ups for a product newsletter on a website would be categorized as a lead…
Google Ads
Google Ads Measurement Certifications
An advertiser wants to know how Google’s AI solutions can use the information they collect about their users to help drive revenue and growth. What is a benefit of using first-party data for their Google AI-powered campaigns to help them meet their objectives?
A Advertiser privacy-safe data powers Google’s AI solutions because it is high quality and captures…
Google Ads
Google Ads Measurement Certifications
What’s the definition of a tag, as it pertains to digital advertising?
A tag is a small piece of code added to every page of a website…
Google Ads
Google Ads Measurement Certifications
An advertiser is questioning whether they should adopt enhanced conversions since they heard it includes conversion modeling.Which three of the following features are benefits you could share regarding conversion modeling? Select three.
An advertiser considering whether to adopt enhanced conversions should understand that conversion modeling provides three…
Google Ads
Google Ads Measurement Certifications
An advertiser relies heavily on incrementality to measure offline and online media and is considering adopting a Marketing Mix Model for the first time. The director of analytics is considering both third-party and in-house solutions. They have a budget to run a third-party Marketing Mix Model (MMM) and a robust data science team who could build an in-house model. They spend the majority of their media budget on digital and prioritize measurement solutions that are digital-savvy.In what two ways would Meridian, Google’s open-source MMM solution, be a good fit for this advertiser? Select two answers.
Meridian is a strong fit for the advertiser because it enables more accurate and actionable…
Google
Only half of your users have provided consent for analytics purposes, and you’re worried about reporting accuracy. What analytics feature can help you fill in the gaps and gain useful insights on the user journey from Analytics reports while respecting your users’ privacy?
If only half of your users have provided consent for analytics purposes and you’re concerned…
Google Ads
Google Ads Measurement Certifications
An advertiser assigns a lead score in their CRM based only on the geographic location the lead came from. This geographic location score is available in Google Ads campaign reporting as a conversion value to Google Ads and a Smart Bidding signal. If needed, how should the advertiser apply conversion value rules?
If an advertiser assigns lead scores in their CRM using only geographic location, they should…
Google Ads
Google Ads Measurement Certifications
What three best practices comprise Google Ads AI essentials to deliver long-term performance for your business? Select three answers.
If establishing foundational measurement and audience solutions is critical to unlocking the power of AI,…