Google Ads
Google Ads Creative Certification
You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?
Use engaging pacing and tight framing to engage viewers in the storyboard for a video…
Google Ads
Google Ads Creative Certification
You work for a media agency and are looking to optimize your client’s responsive display ads to boost performance. Which of the following actions should you take to start?
You should review the asset report labels to start working on boosting the performance of…
Google Ads
Google Ads Creative Certification
You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?
If you’re creating your first video ad and your aim is to drive consideration for…
Google Ads
Google Ads Creative Certification
For which of the following scenarios would Google’s experimentation tool be helpful?
Compare the performance of existing TV creative to that of ABCDs-optimized creative. In the following…
Google Ads
Google Ads Creative Certification
You work for a media agency and need to make sure all of your clients’ Search ads accurately reflect key details about their annual sale. Which feature should you use to accomplish this?
You should use Countdown customizer to make sure all of your clients’ Search ads accurately…
Google Ads
Google Ads Creative Certification
Which set of words outlines the key principles of Google’s ABCDs of effective creative?
Attention, branding, connection and direction are the key principles of Google’s ABCDs of effective creative.…
Google Ads
Google Ads Creative Certification
You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?
If your viewers are dropping off very quickly for your existing video ads, use audio…
Google Ads
Google Ads Creative Certification
Which aspect ratios are accepted for image assets in app campaigns?
1:1, 1.91:1, and 4:5 are the aspect ratios accepted for image assets in the app…
Google Ads
Google Ads Creative Certification
Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?
Draw on a wide palette of branding elements through video advertising. It’s is a way…
Google Ads
Google Ads Creative Certification
When making a video ad with an awareness objective, which tactic should you use?
When making a video ad with an awareness objective, you should make people core to…