Google Ads
Google Ads Creative Certification
You’re making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?
You should introduce the cleaning product or problem, and then follow up with a relevant…
Google Ads
Google Ads Creative Certification
You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?
While making your first video asset for an app campaign you should prioritize, showing the…
Google Ads
Google Ads Creative Certification
Which of the following describes Google’s ABCDs of effective creative?
Google’s ABCDs of effective creative is research-backed creative guidance. Design-backed creative inspiration Design-backed creative rules…
Google Ads
Google Ads Creative Certification
Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?
Of all campaign effectiveness levers, creative is the dominant driver of return on investment (ROI),…
Google Ads
Google Ads Creative Certification
You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?
If you’re an in-house marketer for an e-commerce business aiming to increase website sales. You…
Google Ads
Google Ads Creative Certification
Which two visual language elements have the highest impact on watch time on mobile devices for video ads?
A pair of pacing and framing (visual language elements) has the highest impact on watch…
Google Ads
Google Ads Creative Certification
You’ve identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google’s experimentation tool to acheive this?
If you’ve identified important audiences that have a high rate of conversion from your existing…
Google Ads
Google Ads Creative Certification
You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
An action shot taken directly from the app will be helpful to develop assets for…
Google Ads
Google Ads Creative Certification
Which of the following is the cap for the number of HTML, image, and video assets per ad group for an app campaign?
20 is the cap for the number of HTML, image, and video assets per ad…
Google Ads
Google Ads Creative Certification
Which of the following is a best practice when implementing an experiment?
Testing only one variable for each experiment is considered as a best practice when implementing…