Google Ads
Google Ads Creative Certification
You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?
If you are aiming to drive sign-ups for your software’s free trials, you should set…
Google Ads
Google Ads Creative Certification
You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
You're making your first video ad with the goal of building awareness for your direct-to-consumer…
Google Ads
Google Ads Creative Certification
Which of the following asset types would not be accepted for an app campaign?
A website is an asset that is not accepted for an app campaign. Video Image…
Google Ads
Google Ads Creative Certification
How should you approach creative effectiveness in order to boost performance of video campaigns?
Use research-backed creative guidelines and iterate with experimentation to improve the performance of video campaigns.…
Google Ads
Google Ads Creative Certification
Why is Ad strength an important section to check when creating a responsive display ad?
Ad strength provides recommendations for the quantity and diversity of each type of asset. That’s…
Google Ads
Google Ads Creative Certification
You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?
For a video ad targeting consideration, prioritize showcasing the product over people. Emphasize multiple people…
Google Ads
Google Ads Creative Certification
You’re making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
If you’re creating a video ad for a travel company with the goal of driving…
Google Ads
Google Ads Creative Certification
You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?
If you want to optimize your display campaigns for an online clothing company, before increasing…
Google Ads
Google Ads Creative Certification
Which of the following describes Google’s experimentation tool?
Google’s experimentation tool is a powerful testing tool that lets you assess the effectiveness of…
Google Ads
Google Ads Creative Certification
You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?
If You want to make small changes to improve the first video ad that you…