Google Ads
Google Ads Measurement Certifications
You’re running a campaign and want to assess the ROI. Which conversion column within a given report would show you the ROI for a campaign ?An advertiser is looking to drive revenue and long-term growth for their business.
If you’re running a campaign and want to evaluate its ROI, the conversion value/cost column…
Google Ads
Google Ads Measurement Certifications
What’s one of the reasons that advertisers should adopt enhanced conversions for web?
Enhanced conversions for web helps to track conversions on third-party inventory. Enhanced conversions for web…
Google Ads
Google Ads Measurement Certifications
When a consumer completes a conversion on your website, you may receive first-party consumer data such as an email address, name, home address, and/or phone number. This data can be collected and sent to Google in a hashed form through which Google Analytics feature?
When a user completes a conversion on your website and you collect first-party data such…
Google Ads
Google Ads Measurement Certifications
How can an advertiser set up enhanced conversions for leads?
An advertiser can implement enhanced conversions for leads using Google Tag Manager, the Google tag,…
Google Ads
Google Ads Measurement Certifications
Which of the following describes the number of times a unique user will see an ad over a given time period?
Frequency refers to how many times a unique user is exposed to an ad within…
Google Ads
Google Ads Measurement Certifications
.If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?
Calls are tracked through a dynamically generated Google forwarding number when an advertiser uses Google’s…
Google Ads
Google Ads Measurement Certifications
Which of the following can be used to describe enhanced conversions for leads?
Enhanced conversions for leads use hashed, first-party data to improve tracking and measurement. Uses third-party data Requires Google…
Google Ads
Google Ads Measurement Certifications
How does data-driven attribution work?
Data-driven attribution uses an account’s historical data to assign credit to the ad touchpoints that…
Google Ads
Google Ads Measurement Certifications
You have a goal of maximizing reach and increasing awareness. To do so, you’re running a Video reach campaign (VRC) to keep your brand top of mind.Before implementing a Brand Lift study, which two considerations should you keep in mind? Select two answers.
If your objective is to maximize reach and build awareness through a Video Reach Campaign…
Google Ads
Google Ads Measurement Certifications
You’re working to demonstrate the business value of your company’s digital marketing investments. You currently measure media performance using channel-specific KPIs (CPM, CTR, view rates). However, you struggle to connect these metrics to overall business goals and show ROI to your leadership. You want to implement cross-media measurement and a structured experimentation framework. Which approach would enable you to demonstrate the business value of your campaigns and drive continual improvement?
• Continue optimizing campaigns using channel-specific KPIs like CTR and CPM, and run A/B tests…
