Google ads
Google Video Advertising Exam
You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?
Start with data segments, such as remarketing and customer match, then expand to optimised targeting.…
Google ads
Google Video Advertising Exam
You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
For driving maximum reach and video completions, use a mix of skippable in-stream ads and…
Google ads
Google Video Advertising Exam
You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?
To improve your video ad’s effectiveness, make post-production edits like tightening the opening, adding captions,…
Google Ads
Google Video Advertising Exam
Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?
Among all video campaign effectiveness levers, creative quality is the dominant driver of return on…
Google ads
Google Video Advertising Exam
You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?
YouTube viewers are watching on larger screens, engaging deeply with creators, and using the platform…
Google ads
Google Video Advertising Exam
Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?
YouTube advertisers should understand that more viewers are shifting from traditional TV to streaming content,…
Google Ads
Google Video Advertising Exam
A business owner wants to set up their company’s Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?
The business owner wants people to think about their brand when making decisions. What marketing…
Google ads
Google Video Advertising Exam
What are the three primary benefits of Reach Planner?
What are the main benefits of using Reach Planner for planning YouTube campaigns? It provides…
Google ads
Google Video Advertising Exam
It’s your first time running a video action campaign. What approach to bidding strategy should you implement for optimal results?
For a first-time video action campaign, which bidding strategy approach should you implement for optimal…
Google ads
Google Video Advertising Exam
If your marketing objective is to build awareness, what audience solutions should you consider using in your Google video campaign?
If your marketing objective is to build awareness, which audience solutions should you consider in…