Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

• Performance Planner is free to use with any merchant-hosted storefront.
• Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
• Performance Planner integrates with other budgeting software, such as QuickBooks.
• Performance Planner forecasting is powered by billions of Google searches conducted each week.
• Performance Planner leverages machine learning for forecasting.

Explanation
Performance Planner gives Rebecca valuable insights for her advertising strategy. First, it forecasts how budget or bid changes can affect key metrics like clicks, conversions, or impressions. This lets her test different scenarios before applying them. Second, it suggests ways to optimize her campaigns to reach business goals more effectively. These features enable her to plan smarter and use her monthly budget more efficiently.