Select two reasons why a finance company might invest in app promotion. Select the best answers.

A finance company may invest in app promotion to boost app discovery among potential users and to enhance user engagement with the app.

• To drive phone calls to customer service
• To determine if the app is useful
• To help users discover the app
• To increase user engagement with the app

Explanation: A finance company may choose to invest in app promotion for two key reasons: to improve app discoverability and to drive user engagement. In a crowded market, standing out is essential—effective promotion increases visibility, attracts new users, and boosts app downloads. Equally important is encouraging users to actively engage with the app. Higher engagement often leads to greater feature adoption, stronger retention rates, and increased revenue opportunities. Promotional campaigns can emphasize the app’s value, motivate consistent usage, and build customer loyalty. These efforts are vital for any finance company looking to grow its business and enhance customer satisfaction through its app.