Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?

Showcase Shopping ads generally appear on Broader queries.

• Any shopping queries
• Local intent queries
• Long-tail or specific queries
• Broader queries

The correct answer is: Broader queries

Explanation: Showcase Shopping ads typically appear in response to broad search queries, targeting users at the beginning of their buying journey. These users are often exploring general product categories without a specific item in mind. Showcase ads present a curated collection of related products, giving retailers the opportunity to introduce their brand and product range.

This ad format supports discovery and brand awareness by helping shoppers browse and compare options before narrowing their search. For example, when someone searches for terms like “guitars,” “home decor,” or “mirrors,” they’re still exploring—and Showcase ads are designed to capture this early interest and guide them toward a purchase.