Incrementality is the right measurement approach to use when an advertiser is considering pausing paid…
The Attribution Report in Google Ads offers insights into how adjusting the attribution model can…
Tracking product newsletter sign-ups on a website is considered a lead conversion action. Pageview Purchase…
Tracking sign-ups for a product newsletter on a website would be categorized as a lead…
A Advertiser privacy-safe data powers Google’s AI solutions because it is high quality and captures…
A tag is a small piece of code added to every page of a website…
An advertiser considering whether to adopt enhanced conversions should understand that conversion modeling provides three…
Meridian is a strong fit for the advertiser because it enables more accurate and actionable…
If an advertiser assigns lead scores in their CRM using only geographic location, they should…
If establishing foundational measurement and audience solutions is critical to unlocking the power of AI,…
