Why do Google App campaigns perform better when provided with a diverse portfolio of assets?
The system has flexibility to create individual ads that best move a user to install…
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Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)
Jasmeet should review the campaign’s existing assets to ensure there are enough variations in type…
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Google Ads Apps Certification
Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
Luca should inform her client that a Google App campaign optimized for installs is eligible…
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Google Ads Apps Certification
What impact has machine learning made on the marketing industry?
Advertisers today can process larger volumes of data than ever before, thanks to machine learning—enabling…
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Google Ads Apps Certification
What’s the maximum number of localised store listing experiments that can be run at once in Google Play?
Google Play allows up to five localized store listing experiments to run simultaneously. 2 3…
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Google Ads Apps Certification
The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)
Five-star reviews often highlight three key qualities: visually appealing design, user-friendly usability, and fast performance.…
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Google Ads Apps Certification
Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?
To follow video asset best practices, the video should highlight the app and demonstrate how…
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Google Ads Apps Certification
Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)
App engagement should be considered alongside app discovery in marketing because many users stop using…
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Google Ads Apps Certification
Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?
If Linda provides the required text assets but lacks additional creative elements, Google App campaigns…
Google Ads
Google Ads Apps Certification
What’s the advantage of identifying app users with high lifetime value in a Google App campaign?
In Google App campaigns, identifying users with high lifetime value allows marketers to focus strategies…