Why is conversion tracking critical for Google App campaigns?
Conversion tracking provides vital data that fuels the machine learning central to Google App campaigns…
Google Ads
Google Ads Apps Certification
Google Ads
Google Ads Apps Certification
For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
$100 would be the recommended minimum budget for a Google App campaign optimizing to a tCPI…
Google Ads
Google Ads Creative Certification
Describe the difference between the traditional story arc and the emerging story arc.
The traditional story arc builds slowly to a climax and brands at the end, whereas…
Google Ads
Google Ads Apps Certification
You’re selecting imagery to use in a Discovery campaign for your furniture business. Which of the following images follows creative guidance?
If you’re selecting imagery to use in a Discovery campaign for your furniture business, an…
Google Ads
Google Ads Creative Certification
You’ve never launched a video campaign or made a video ad before, but you do have brand images, text, and logos available. Which tool could help you make your first video ad from these assets?
If You have assets like brand images, text, and logos available, the Video Creation Tools…
Google Ads
Google Ads Creative Certification
You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?
You should connect with viewers through video ads. You should keep the value proposition and…
Google Ads
Google Ads Creative Certification
You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?
Text is an important input. Writing effective headlines and descriptions for app campaigns. Headlines should…
Google Ads
Google Ads Creative Certification
You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your exising video ad creative. How should you edit existing ad creative to drive more online sales?
To optimize your existing video ad creative you should use more close-ups of the product…
Google Ads
Google Ads Creative Certification
You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
You should follow an approach of humanising the story to help people think or feel…
Google Ads
Google Ads Creative Certification
You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?
Location insertion is a valuable feature to use in the search campaigns for a law…