A pair of pacing and framing (visual language elements) has the highest impact on watch…
If you’ve identified important audiences that have a high rate of conversion from your existing…
An action shot taken directly from the app will be helpful to develop assets for…
20 is the cap for the number of HTML, image, and video assets per ad…
Testing only one variable for each experiment is considered as a best practice when implementing…
If you are aiming to drive sign-ups for your software’s free trials, you should set…
You're making your first video ad with the goal of building awareness for your direct-to-consumer…
A website is an asset that is not accepted for an app campaign. Video Image…
Use research-backed creative guidelines and iterate with experimentation to improve the performance of video campaigns.…
Ad strength provides recommendations for the quantity and diversity of each type of asset. That’s…
