How many bid strategies can each Search Ads 360 campaign have?
Every Search Ads 360 campaign can be assigned only a single bid strategy. 5 10…
Google Ads
Google Marketing Platform
Google Ads
Google Marketing Platform
For your client, an agency setting up their Search Ads 360 account, the type of account they should set up first to manage all their customer accounts within their main account is a Manager account
For your client—an agency configuring their Search Ads 360 setup—the first account they should create…
Google Ads
Google Marketing Platform
What products are currently compatible with Google Ads auction-time bidding in Search Ads 360?
The products that currently support Google Ads auction-time bidding within Search Ads 360 include Search…
Google Ads
Google Marketing Platform
Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?
Conversions are the metrics that vary between Search Ads 360 and Google Analytics 4, yet…
Google Ads
Google Marketing Platform
Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?
Your customer, a local car dealership, should leverage automated channel groupings with their data-driven attribution…
Google Ads
Google Marketing Platform
Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?
A key benefit of using Google Analytics 4 (GA4) for your sneaker customer is its…
Google Ads
Google Marketing Platform
You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns.Where, within Search Ads 360, should you go to help them with this task?
ChatGPT said: To help your customer distribute their quarterly budget across different products and Search…
Google Ads
Google Marketing Platform
When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there’s no conversion delay?
Optimizations to a newly launched bid strategy in your Search Ads 360 campaign should ideally…
Google Ads
Google Marketing Platform
Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time.What should they use in Search Ads 360?
To update the flight dates for multiple campaigns across different advertising platforms at once, your…
Google Ads
Google Marketing Platform
How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?
Google Ads auction-time bidding is distinct from Search Ads 360 intraday bidding because it optimizes…