Google Marketing Platform Archives - Page 5 of 6 - theanswerbook

August 4, 2025

Google Ads Google Marketing Platform

What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?

The data transmitted from Search Ads 360 (SA360) to Google Ads to support auction-time bidding…

August 4, 2025

Google Ads Google Marketing Platform

When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

When configuring a bid strategy in Search Ads 360, if your customer’s primary business goal…

August 4, 2025

Google Ads Google Marketing Platform

Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?

For your customer offering beach vacation rental packages, where pricing often fluctuates due to seasonal…

August 4, 2025

Google Ads Google Marketing Platform

Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

Search Ads 360 may be reverting to the previously used basic linear attribution model instead…

August 4, 2025

Google Ads Google Marketing Platform

Your retail clothing customer sells T-shirts that come out on a weekly basis and are for sale while supplies last. What do they need to do to make sure their Search Ads 360 campaigns are automatically updated to reflect the correct inventory available for purchase?

They need to configure templates in their Search Ads 360 campaign structure, which dynamically update ads,…

August 4, 2025

Google Ads Google Marketing Platform

What Google product connects with Search Ads 360 to give you a data visualization that includes a more robust view of your campaign?

The Google product that connects with Search Ads 360 to deliver richer data visualization is Looker…

August 4, 2025

Google Ads Google Marketing Platform

Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?

You access reporting, campaigns, and ad groups through the navigation menu (typically on the left…

August 4, 2025

Google Ads Google Marketing Platform

Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that’s highlighted in their campaign.What are the pricing options through feeds?

You can include the average price for each route via the feed. This ensures ads…

August 4, 2025

Google Ads Google Marketing Platform

Your client, a world-renowned jewelry designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?

The jewelry designer encountered an error in Search Ads 360 because bid strategy performance data…

August 4, 2025

Google Ads Google Marketing Platform

Where can you apply labels within your Search Ads 360 campaign?

Labels can be applied to ad groups, campaigns, keywords, and ads. Ad groups, campaigns, keywords,…