The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign.

The advertising director can use the optimization score to assess how close a Google Search campaign is to being fully optimized for maximum performance.

• To understand the network performance of their website, revealing optimization opportunities.
• To judge the popularity of their website compared to others, helping them better understand their market share.
• To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements.
• To find how close their campaign is from being optimized for performance to its full potential.

Explanation:
The optimization score in Google Ads provides a percentage from 0 to 100%, indicating the level of potential performance of the account based on current settings. A score of 100% signifies that the campaign is fully optimized to achieve the best possible results.