The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?

The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?

• Maximise impressions
• Maximise conversions or conversions value
• Target CPM
• Minimise cost-per-click

Explanation

When the goal of a Google video campaign is to grow consideration, the bidding solution should focus on maximising conversions or the value of conversions. This ensures that your ads reach users who are more likely to engage with your brand, watch videos, or take actions that indicate interest. Optimising towards conversions helps the campaign influence potential customers during their decision-making process, providing measurable outcomes that align with consideration objectives.